- published: 01 Apr 2014
- views: 9969
We'll look at an overview of marketing from an international perspective.
http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
James Chan spoke on "Market and Mode of Entry Strategies" for small and midsize U.S. manufacturers and service organizations at the "Export University" seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce's International Trade Administration. Tony Ceballos, Director, introduced James Chan, Ph.D., at the presentation. For details on James Chan, go to his website http://www.AsiaMarketingManagement.com.
Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance...
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
For the most advanced creators and promoters of new world class brands! Programme is implemented together with University of Economy in Bydgosch , Poland and is fully taught in English language by true professionals in their fields. After completion of this programme you will be capable to independently and professionally analyze and prepare marketing strategy and apply it in the international markets. You will know everything about creating a strong brand and promoting it across the world. All three study years you will receive a scholarship to partially cover your tuition; therefore studies will cost only 1500 Euro per year. One year of studies will be spent at partner institution during which we will cover your travel and accommodation expenses. After the completion of studies you g...
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Wolfestone's Three Tips for a Successful International Marketing Strategy by Ashley Norris. http://www.wolfestone.co.uk If you are new to exporting, it is vital to spend some time getting your international marketing strategy right. The following tips are tailored to companies who want to break into new markets for the first time, but can also be used as a checklist for companies who are already export professionals. With all the tips in the video, creating an international marketing strategy can be just as easy as working on your local marketing plan. It’s just a case of getting the small details right to take advantage of the global opportunity. Blog link here: http://www.wolfestone.co.uk/blog/3-tips-for-a-successful-international-marketing-strategy/ All vectors designed by Freepi...
This video offers a close look at what global marketing strategies are and how companies can best achieve success with them. As a case study, the video employs a tactic developed by the company Unilever called the BOP Strategy. The video examines this strategy closely, discussing what it entailed and how it succeeded. In addition, it provides background information on Unilever and provides a substantial overview of the company.
Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
global marketing . zack hidayu erdayu-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.