• 11-1 International Marketing Strategies

    We'll look at an overview of marketing from an international perspective.

    published: 01 Apr 2014
  • Global Market Entry Strategies Explained

    http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012

    published: 25 Oct 2012
  • Entry mode decision - Internationalisation - Global Marketing

    An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.

    published: 17 Oct 2016
  • International Marketing Strategies: Export University

    James Chan spoke on "Market and Mode of Entry Strategies" for small and midsize U.S. manufacturers and service organizations at the "Export University" seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce's International Trade Administration. Tony Ceballos, Director, introduced James Chan, Ph.D., at the presentation. For details on James Chan, go to his website http://www.AsiaMarketingManagement.com.

    published: 19 Mar 2011
  • Who is Market Strategies International?

    Watch this 3-minute video about Market Strategies International, a market research consultancy obsessed with delivering meaningful results that help our clients make business decisions with complete and total confidence.

    published: 11 Sep 2012
  • International Marketing - Vodcast 2: International Marketing Strategies

    Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de

    published: 18 Oct 2016
  • Steve Jobs' amazing marketing strategy - MUST WATCH

    Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance...

    published: 31 Jan 2014
  • The Global Marketing Mix - Internationalisation - Global Marketing

    An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.

    published: 18 Nov 2016
  • INTERNATIONAL MARKETING AND BRANDING

    For the most advanced creators and promoters of new world class brands! Programme is implemented together with University of Economy in Bydgosch , Poland and is fully taught in English language by true professionals in their fields. After completion of this programme you will be capable to independently and professionally analyze and prepare marketing strategy and apply it in the international markets. You will know everything about creating a strong brand and promoting it across the world. All three study years you will receive a scholarship to partially cover your tuition; therefore studies will cost only 1500 Euro per year. One year of studies will be spent at partner institution during which we will cover your travel and accommodation expenses. After the completion of studies you g...

    published: 14 Aug 2014
  • SOM 354: Coca-Cola International Business Strategy

    An inside look at Coca-Cola's International Business Strategy.

    published: 15 Apr 2013
  • Philip Kotler: Marketing Strategy

    Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum

    published: 05 Sep 2008
  • 7 Hilarious International Marketing Fails

    Owen's here to discuss 7 International Marketing Fails. Enjoy.

    published: 30 Aug 2013
  • International Marketing Strategy

    published: 29 Nov 2014
  • Three Tips for a Successful International Marketing Strategy

    Wolfestone's Three Tips for a Successful International Marketing Strategy by Ashley Norris. http://www.wolfestone.co.uk If you are new to exporting, it is vital to spend some time getting your international marketing strategy right. The following tips are tailored to companies who want to break into new markets for the first time, but can also be used as a checklist for companies who are already export professionals. With all the tips in the video, creating an international marketing strategy can be just as easy as working on your local marketing plan. It’s just a case of getting the small details right to take advantage of the global opportunity. Blog link here: http://www.wolfestone.co.uk/blog/3-tips-for-a-successful-international-marketing-strategy/ All vectors designed by Freepi...

    published: 30 Jun 2017
  • International Marketing Strategies - David Thomas.flv

    published: 24 May 2010
  • International Market Entry Strategies

    International Market Entry Strategies

    published: 01 Sep 2008
  • Chapter 7 (International Marketing and Unilever’s BOP Strategy – Marketing for Global Success)

    This video offers a close look at what global marketing strategies are and how companies can best achieve success with them. As a case study, the video employs a tactic developed by the company Unilever called the BOP Strategy. The video examines this strategy closely, discussing what it entailed and how it succeeded. In addition, it provides background information on Unilever and provides a substantial overview of the company.

    published: 09 Feb 2016
  • Kraft Marketing Oreos Globally

    Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"

    published: 12 Aug 2013
  • McDonalds Global and Local Strategy.flv

    Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net

    published: 23 Feb 2010
  • Concept of International Marketing

    published: 11 Jul 2013
  • International Marketing - Nestlé Case Study

    published: 03 Nov 2015
  • Oreos in China (Example of Product Adaptation Strategy in Global Marketing)

    published: 01 Jan 2013
  • Airbnb's International Growth Strategy

    June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

    published: 16 Jun 2015
  • CHAPTER 7 GLOBAL MARKETING STRATEGIES

    global marketing . zack hidayu erdayu-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.

    published: 02 Nov 2015
developed with YouTube
11-1 International Marketing Strategies

11-1 International Marketing Strategies

  • Order:
  • Duration: 12:50
  • Updated: 01 Apr 2014
  • views: 9969
videos
We'll look at an overview of marketing from an international perspective.
https://wn.com/11_1_International_Marketing_Strategies
Global Market Entry Strategies Explained

Global Market Entry Strategies Explained

  • Order:
  • Duration: 7:40
  • Updated: 25 Oct 2012
  • views: 78580
videos
http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
https://wn.com/Global_Market_Entry_Strategies_Explained
Entry mode decision - Internationalisation - Global Marketing

Entry mode decision - Internationalisation - Global Marketing

  • Order:
  • Duration: 13:44
  • Updated: 17 Oct 2016
  • views: 29291
videos
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
https://wn.com/Entry_Mode_Decision_Internationalisation_Global_Marketing
International Marketing Strategies: Export University

International Marketing Strategies: Export University

  • Order:
  • Duration: 1:09:16
  • Updated: 19 Mar 2011
  • views: 19880
videos
James Chan spoke on "Market and Mode of Entry Strategies" for small and midsize U.S. manufacturers and service organizations at the "Export University" seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce's International Trade Administration. Tony Ceballos, Director, introduced James Chan, Ph.D., at the presentation. For details on James Chan, go to his website http://www.AsiaMarketingManagement.com.
https://wn.com/International_Marketing_Strategies_Export_University
Who is Market Strategies International?

Who is Market Strategies International?

  • Order:
  • Duration: 3:22
  • Updated: 11 Sep 2012
  • views: 1677
videos
Watch this 3-minute video about Market Strategies International, a market research consultancy obsessed with delivering meaningful results that help our clients make business decisions with complete and total confidence.
https://wn.com/Who_Is_Market_Strategies_International
International Marketing - Vodcast 2: International Marketing Strategies

International Marketing - Vodcast 2: International Marketing Strategies

  • Order:
  • Duration: 12:36
  • Updated: 18 Oct 2016
  • views: 1039
videos
Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de
https://wn.com/International_Marketing_Vodcast_2_International_Marketing_Strategies
Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs' amazing marketing strategy - MUST WATCH

  • Order:
  • Duration: 7:08
  • Updated: 31 Jan 2014
  • views: 1045764
videos
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
https://wn.com/Steve_Jobs'_Amazing_Marketing_Strategy_Must_Watch
The Global Marketing Mix - Internationalisation - Global Marketing

The Global Marketing Mix - Internationalisation - Global Marketing

  • Order:
  • Duration: 12:13
  • Updated: 18 Nov 2016
  • views: 12112
videos
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
https://wn.com/The_Global_Marketing_Mix_Internationalisation_Global_Marketing
INTERNATIONAL MARKETING AND BRANDING

INTERNATIONAL MARKETING AND BRANDING

  • Order:
  • Duration: 2:20
  • Updated: 14 Aug 2014
  • views: 1721
videos
For the most advanced creators and promoters of new world class brands! Programme is implemented together with University of Economy in Bydgosch , Poland and is fully taught in English language by true professionals in their fields. After completion of this programme you will be capable to independently and professionally analyze and prepare marketing strategy and apply it in the international markets. You will know everything about creating a strong brand and promoting it across the world. All three study years you will receive a scholarship to partially cover your tuition; therefore studies will cost only 1500 Euro per year. One year of studies will be spent at partner institution during which we will cover your travel and accommodation expenses. After the completion of studies you get a Joint degree from both institutions. Studies are starting very shortly so no time to waist, apply right away. For all questions contact Marius.zalieckas@smk.lt
https://wn.com/International_Marketing_And_Branding
SOM 354: Coca-Cola International Business Strategy

SOM 354: Coca-Cola International Business Strategy

  • Order:
  • Duration: 5:54
  • Updated: 15 Apr 2013
  • views: 43760
videos
An inside look at Coca-Cola's International Business Strategy.
https://wn.com/Som_354_Coca_Cola_International_Business_Strategy
Philip Kotler: Marketing Strategy

Philip Kotler: Marketing Strategy

  • Order:
  • Duration: 6:15
  • Updated: 05 Sep 2008
  • views: 567845
videos
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_Marketing_Strategy
7 Hilarious International Marketing Fails

7 Hilarious International Marketing Fails

  • Order:
  • Duration: 2:06
  • Updated: 30 Aug 2013
  • views: 51284
videos
Owen's here to discuss 7 International Marketing Fails. Enjoy.
https://wn.com/7_Hilarious_International_Marketing_Fails
International Marketing Strategy

International Marketing Strategy

  • Order:
  • Duration: 3:45
  • Updated: 29 Nov 2014
  • views: 32
videos
https://wn.com/International_Marketing_Strategy
Three Tips for a Successful International Marketing Strategy

Three Tips for a Successful International Marketing Strategy

  • Order:
  • Duration: 2:21
  • Updated: 30 Jun 2017
  • views: 253
videos
Wolfestone's Three Tips for a Successful International Marketing Strategy by Ashley Norris. http://www.wolfestone.co.uk If you are new to exporting, it is vital to spend some time getting your international marketing strategy right. The following tips are tailored to companies who want to break into new markets for the first time, but can also be used as a checklist for companies who are already export professionals. With all the tips in the video, creating an international marketing strategy can be just as easy as working on your local marketing plan. It’s just a case of getting the small details right to take advantage of the global opportunity. Blog link here: http://www.wolfestone.co.uk/blog/3-tips-for-a-successful-international-marketing-strategy/ All vectors designed by Freepik. Cool by Tobu https://soundcloud.com/7obu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music provided by Audio Library https://youtu.be/lbMraHEhdgM
https://wn.com/Three_Tips_For_A_Successful_International_Marketing_Strategy
International Marketing Strategies - David Thomas.flv

International Marketing Strategies - David Thomas.flv

  • Order:
  • Duration: 5:58
  • Updated: 24 May 2010
  • views: 7636
videos
https://wn.com/International_Marketing_Strategies_David_Thomas.Flv
International Market Entry Strategies

International Market Entry Strategies

  • Order:
  • Duration: 45:32
  • Updated: 01 Sep 2008
  • views: 22589
videos https://wn.com/International_Market_Entry_Strategies
Chapter 7 (International Marketing and Unilever’s BOP Strategy – Marketing for Global Success)

Chapter 7 (International Marketing and Unilever’s BOP Strategy – Marketing for Global Success)

  • Order:
  • Duration: 6:40
  • Updated: 09 Feb 2016
  • views: 3081
videos
This video offers a close look at what global marketing strategies are and how companies can best achieve success with them. As a case study, the video employs a tactic developed by the company Unilever called the BOP Strategy. The video examines this strategy closely, discussing what it entailed and how it succeeded. In addition, it provides background information on Unilever and provides a substantial overview of the company.
https://wn.com/Chapter_7_(International_Marketing_And_Unilever’S_Bop_Strategy_–_Marketing_For_Global_Success)
Kraft Marketing Oreos Globally

Kraft Marketing Oreos Globally

  • Order:
  • Duration: 5:17
  • Updated: 12 Aug 2013
  • views: 8470
videos
Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
https://wn.com/Kraft_Marketing_Oreos_Globally
McDonalds Global and Local Strategy.flv

McDonalds Global and Local Strategy.flv

  • Order:
  • Duration: 6:53
  • Updated: 23 Feb 2010
  • views: 155771
videos
Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
https://wn.com/Mcdonalds_Global_And_Local_Strategy.Flv
Concept of International Marketing

Concept of International Marketing

  • Order:
  • Duration: 27:15
  • Updated: 11 Jul 2013
  • views: 11037
videos
https://wn.com/Concept_Of_International_Marketing
International Marketing - Nestlé Case Study

International Marketing - Nestlé Case Study

  • Order:
  • Duration: 1:19
  • Updated: 03 Nov 2015
  • views: 753
videos
https://wn.com/International_Marketing_Nestlé_Case_Study
Oreos in China (Example of Product Adaptation Strategy in Global Marketing)

Oreos in China (Example of Product Adaptation Strategy in Global Marketing)

  • Order:
  • Duration: 4:10
  • Updated: 01 Jan 2013
  • views: 60184
videos
https://wn.com/Oreos_In_China_(Example_Of_Product_Adaptation_Strategy_In_Global_Marketing)
Airbnb's International Growth Strategy

Airbnb's International Growth Strategy

  • Order:
  • Duration: 5:05
  • Updated: 16 Jun 2015
  • views: 6169
videos
June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
https://wn.com/Airbnb's_International_Growth_Strategy
CHAPTER 7 GLOBAL MARKETING STRATEGIES

CHAPTER 7 GLOBAL MARKETING STRATEGIES

  • Order:
  • Duration: 1:34
  • Updated: 02 Nov 2015
  • views: 413
videos
global marketing . zack hidayu erdayu-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
https://wn.com/Chapter_7_Global_Marketing_Strategies