• 11-1 International Marketing Strategies

    We'll look at an overview of marketing from an international perspective.

    published: 01 Apr 2014
  • Global Market Entry Strategies Explained

    http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012

    published: 25 Oct 2012
  • Three Tips for a Successful International Marketing Strategy

    Wolfestone's Three Tips for a Successful International Marketing Strategy by Ashley Norris. If you are new to exporting, it is vital to spend some time getting your international marketing strategy right. The following tips are tailored to companies who want to break into new markets for the first time, but can also be used as a checklist for companies who are already export professionals. With all the tips in the video, creating an international marketing strategy can be just as easy as working on your local marketing plan. It’s just a case of getting the small details right to take advantage of the global opportunity. Blog link here: http://www.wolfestone.co.uk/blog/3-tips-for-a-successful-international-marketing-strategy/ All vectors designed by Freepik. Cool by Tobu https://sou...

    published: 30 Jun 2017
  • International Market Entry Strategies

    International Market Entry Strategies

    published: 01 Sep 2008
  • Airbnb's International Growth Strategy

    June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

    published: 16 Jun 2015
  • Who is Market Strategies International?

    Watch this 3-minute video about Market Strategies International, a market research consultancy obsessed with delivering meaningful results that help our clients make business decisions with complete and total confidence.

    published: 11 Sep 2012
  • Steve Jobs' amazing marketing strategy - MUST WATCH

    Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance...

    published: 31 Jan 2014
  • International Marketing Strategies: Export University

    James Chan spoke on "Market and Mode of Entry Strategies" for small and midsize U.S. manufacturers and service organizations at the "Export University" seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce's International Trade Administration. Tony Ceballos, Director, introduced James Chan, Ph.D., at the presentation. For details on James Chan, go to his website http://www.AsiaMarketingManagement.com.

    published: 19 Mar 2011
  • GLOBAL MARKET ENTRY STRATEGY

    -- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.

    published: 22 Nov 2014
  • International Marketing - Vodcast 2: International Marketing Strategies

    Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de

    published: 18 Oct 2016
  • Entry mode decision - Internationalisation - Global Marketing

    An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.

    published: 17 Oct 2016
  • 18. Market Entry Strategies - International Marketing

    Global Business

    published: 14 Apr 2015
  • The Global Marketing Mix - Internationalisation - Global Marketing

    An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.

    published: 18 Nov 2016
  • International Marketing - Vodcast 8: International Distribution

    Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de

    published: 18 Oct 2016
  • SOM 354: Coca-Cola International Business Strategy

    An inside look at Coca-Cola's International Business Strategy.

    published: 15 Apr 2013
  • International Marketing Lecture 1

    Introduction: Meaning. Scope: Difference with Domestic Marketing

    published: 19 Oct 2015
11-1 International Marketing Strategies

11-1 International Marketing Strategies

  • Order:
  • Duration: 12:50
  • Updated: 01 Apr 2014
  • views: 9255
videos
We'll look at an overview of marketing from an international perspective.
https://wn.com/11_1_International_Marketing_Strategies
Global Market Entry Strategies Explained

Global Market Entry Strategies Explained

  • Order:
  • Duration: 7:40
  • Updated: 25 Oct 2012
  • views: 69837
videos
http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
https://wn.com/Global_Market_Entry_Strategies_Explained
Three Tips for a Successful International Marketing Strategy

Three Tips for a Successful International Marketing Strategy

  • Order:
  • Duration: 2:21
  • Updated: 30 Jun 2017
  • views: 39
videos
Wolfestone's Three Tips for a Successful International Marketing Strategy by Ashley Norris. If you are new to exporting, it is vital to spend some time getting your international marketing strategy right. The following tips are tailored to companies who want to break into new markets for the first time, but can also be used as a checklist for companies who are already export professionals. With all the tips in the video, creating an international marketing strategy can be just as easy as working on your local marketing plan. It’s just a case of getting the small details right to take advantage of the global opportunity. Blog link here: http://www.wolfestone.co.uk/blog/3-tips-for-a-successful-international-marketing-strategy/ All vectors designed by Freepik. Cool by Tobu https://soundcloud.com/7obu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music provided by Audio Library https://youtu.be/lbMraHEhdgM
https://wn.com/Three_Tips_For_A_Successful_International_Marketing_Strategy
International Market Entry Strategies

International Market Entry Strategies

  • Order:
  • Duration: 45:32
  • Updated: 01 Sep 2008
  • views: 21922
videos https://wn.com/International_Market_Entry_Strategies
Airbnb's International Growth Strategy

Airbnb's International Growth Strategy

  • Order:
  • Duration: 5:05
  • Updated: 16 Jun 2015
  • views: 4604
videos
June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
https://wn.com/Airbnb's_International_Growth_Strategy
Who is Market Strategies International?

Who is Market Strategies International?

  • Order:
  • Duration: 3:22
  • Updated: 11 Sep 2012
  • views: 1605
videos
Watch this 3-minute video about Market Strategies International, a market research consultancy obsessed with delivering meaningful results that help our clients make business decisions with complete and total confidence.
https://wn.com/Who_Is_Market_Strategies_International
Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs' amazing marketing strategy - MUST WATCH

  • Order:
  • Duration: 7:08
  • Updated: 31 Jan 2014
  • views: 881188
videos
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
https://wn.com/Steve_Jobs'_Amazing_Marketing_Strategy_Must_Watch
International Marketing Strategies: Export University

International Marketing Strategies: Export University

  • Order:
  • Duration: 1:09:16
  • Updated: 19 Mar 2011
  • views: 19291
videos
James Chan spoke on "Market and Mode of Entry Strategies" for small and midsize U.S. manufacturers and service organizations at the "Export University" seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce's International Trade Administration. Tony Ceballos, Director, introduced James Chan, Ph.D., at the presentation. For details on James Chan, go to his website http://www.AsiaMarketingManagement.com.
https://wn.com/International_Marketing_Strategies_Export_University
GLOBAL MARKET ENTRY STRATEGY

GLOBAL MARKET ENTRY STRATEGY

  • Order:
  • Duration: 2:01
  • Updated: 22 Nov 2014
  • views: 8391
videos
-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
https://wn.com/Global_Market_Entry_Strategy
International Marketing - Vodcast 2: International Marketing Strategies

International Marketing - Vodcast 2: International Marketing Strategies

  • Order:
  • Duration: 12:36
  • Updated: 18 Oct 2016
  • views: 461
videos
Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de
https://wn.com/International_Marketing_Vodcast_2_International_Marketing_Strategies
Entry mode decision - Internationalisation - Global Marketing

Entry mode decision - Internationalisation - Global Marketing

  • Order:
  • Duration: 13:44
  • Updated: 17 Oct 2016
  • views: 16760
videos
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
https://wn.com/Entry_Mode_Decision_Internationalisation_Global_Marketing
18. Market Entry Strategies - International Marketing

18. Market Entry Strategies - International Marketing

  • Order:
  • Duration: 51:02
  • Updated: 14 Apr 2015
  • views: 1273
videos https://wn.com/18._Market_Entry_Strategies_International_Marketing
The Global Marketing Mix - Internationalisation - Global Marketing

The Global Marketing Mix - Internationalisation - Global Marketing

  • Order:
  • Duration: 12:13
  • Updated: 18 Nov 2016
  • views: 6613
videos
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
https://wn.com/The_Global_Marketing_Mix_Internationalisation_Global_Marketing
International Marketing - Vodcast 8: International Distribution

International Marketing - Vodcast 8: International Distribution

  • Order:
  • Duration: 9:22
  • Updated: 18 Oct 2016
  • views: 537
videos
Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de
https://wn.com/International_Marketing_Vodcast_8_International_Distribution
SOM 354: Coca-Cola International Business Strategy

SOM 354: Coca-Cola International Business Strategy

  • Order:
  • Duration: 5:54
  • Updated: 15 Apr 2013
  • views: 40987
videos
An inside look at Coca-Cola's International Business Strategy.
https://wn.com/Som_354_Coca_Cola_International_Business_Strategy
International Marketing Lecture 1

International Marketing Lecture 1

  • Order:
  • Duration: 3:57
  • Updated: 19 Oct 2015
  • views: 9603
videos
Introduction: Meaning. Scope: Difference with Domestic Marketing
https://wn.com/International_Marketing_Lecture_1
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